How Google looks at Creativity

'Good ideas sell products. Great ideas change lives. From opening up our brand to opening up museums, we see creativity as a way to solve problems - large and small'. Lorraine Twohill, Google VP of Global Marketing 

Google believes that creativity is tool ,a tool that helps them solve a problem,and Curiosity goes hand in hand with creativity. They try  and do this by  ensuring that the employees are energetic and full of diversity as Google is a brand which needs to keep a certain image and they do this by applying creativity not only in their software creation but also how they market the brand. This just show us creativity isn't just making something looks pretty, but it is applying the tools and skills you have to do something different and helps solves issues. Throughout my course in Intro to Creative Development, at Vega collage , I have learnt certain skills such as the six thinking hats to to help generate ideas and in some regard to solve a problem so it is interesting to see even big company's such as Google applying creativity to solve their problems 

The Six thinking hats